Each key is topped with a 48x48 Pixel OLED display. Means not only can you remap the key, you can display what appears on it via software. Want a key that starts Firefox? You can display a Firefox icon on the key too... (and so on and so on...)
If I ever get a chance to steal one I will. At $1,500 it's too damn expensive, even if I make a small fortune a year, which I don't presently. Still cool though. Maybe someone can mass produce it and get the price down to something sane...
LOL. Ya, I saw it on slashdot, and there were jokes about it being bundled with Duke Nuke'Em Forever so I gathered it had been in production for quite some time. I saw some references to original price estimates of $100; looks like when you posted it was about $300. Now $1,500...